UK telecommunications industry puts Private Relay in the spotlight

 

UK telecommunications industry puts Private Relay in the spotlight

UK telecommunications industry puts Private Relay in the spotlight

One of the great successes of iOS 15 was, without a doubt, Private Relay, As we told you in September of last year, when this type of operating system started reaching users, those from Cupertino once again put the focus on the person, sort of. which we looked at earlier in iOS 14. And one of the strengths in this regard is Private Relay, Apple's virtual private network service included in iCloud+, with which users can rely on extra privacy settings.

Individual Relay operation, as we told you then, is similar to other VPN services, providing an encrypted "tunnel" between the feature and the service's servers, from which all user traffic arrives and departs on the Internet. With this method, the user's IP address is kept secret from the services being accessed and, with the same method, the Internet access operator does not have data about the web and the services accessed by the user.

There are some comparisons with paid VPN services, among others it is clear that, unlike this, Private Relay does not allow users to choose which country they want to "exit" to the Internet, one of the reasons why this service has become so popular, because it allows users to access parks, content and services that are restricted to certain areas or, conversely, prohibited in others.

However, in fact the telecommunications operators in the UK, "telcos" that provide mobile Internet access to users, are not at all fond of Private Relay, to the point that they have published a report which they have submitted to regulators. UK market and competition, for him to see that, for his approach, Apple's personal services violated free competition, led Apple to take a position that did not suit him and, moreover, had unintended side effects for users. self.

EE, O2, Three and Vodafone, which are grouped under Mobile UK, report that "Apple users face a poorer browsing experience when using Individual Relays". So, according to the report, this performance drop will lead users to stop using Safari, urging them to use other apps that can be found in the App Store, which allows Apple to earn a commission. Yes, this reason comes from the report, and is worth trying.

One of the great successes of iOS 15 was, without a doubt, Private Relay, As we told you in September of last year, when this type of operating system started reaching users, those from Cupertino once again put the focus on the person, sort of. which we looked at earlier in iOS 14. And one of the strengths in this regard is Private Relay, Apple's virtual private network service included in iCloud+, with which users can rely on extra privacy settings.

Individual Relay operation, as we told you then, is similar to other VPN services, providing an encrypted "tunnel" between the feature and the service's servers, from which all user traffic arrives and departs on the Internet. With this method, the user's IP address is kept secret from the services being accessed and, with the same method, the Internet access operator does not have data about the web and the services accessed by the user.

There are some comparisons with paid VPN services, among others it is clear that, unlike this, Private Relay does not allow users to choose which country they want to "exit" to the Internet, one of the reasons why this service has become so popular, because it allows users to access parks, content and services that are restricted to certain areas or, conversely, prohibited in others.

However, in fact the telecommunications operators in the UK, "telcos" that provide mobile Internet access to users, are not at all fond of Private Relay, to the point that they have published a report which they have submitted to regulators. UK market and competition, for him to see that, for his approach, Apple's personal services violated free competition, led Apple to take a position that did not suit him and, moreover, had unintended side effects for users. self.

EE, O2, Three and Vodafone, which are grouped under Mobile UK, report that "Apple users face a poorer browsing experience when using Individual Relays". So, according to the report, this performance drop will lead users to stop using Safari, urging them to use other apps that can be found in the App Store, which allows Apple to earn a commission. Yes, this reason comes from the report, and is worth trying.

Private Relay in British "telcos" crosshairs.

The browser market is currently divided between Google Chrome, Microsoft Edge, Apple Safari, Mozilla Firefox, Opera, Vivaldi, Brave, and others. All of these browsers, whether in desktop or mobile type, are completely free. And, in the case of iOS, due to Apple's policy, they all use the Webkit engine. In other words, maybe the formation of this Private Relay doesn't translate into App Store fees. What's more, to me this is such a childish excuse that I see it inappropriate for an organization like Mobile UK.

On the other hand, the organization also commented that, with Private Relay, because Apple's servers provide users with access to the Internet, Apple is the de facto Internet access provider, ISP, and consequently the service and industry must comply with the same regulatory and legal framework as These companies, which in this position will be reduced to simple gateways that provide connectivity from bus stops to network access service providers, are Apple.

But is this really Mobile UK's problem with Private Relay? I want to know that I miss you, because the same thing happened to me. So let's get to some of the other points of this report:

« Network providers can no longer use website traffic information via Safari to improve their own digital products and services that directly cater to Apple. For example, a network provider may end up having access to data about a user's content viewing routines to improve their own content that competes with Apple Television. Similarly, network providers may no longer be able to share data about consumers with third parties that provide digital advertising services that compete with Apple Search Ads»

Wow! This is now a little more understandable. What really annoys Private Relay operators is that it prevents them from recognizing and analyzing the browsing and consumption routine of their users' content, that's all! With nuance, but I think we created, in this case, with an Individual Relay response similar to Facebook when Apple released iOS 14.5, allowing users to quickly and easily disallow their tracking by apps.

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