10 trends to follow to generate or improve your business in 2022

10 trends to follow to generate or improve your business in 2022

10 trends to follow to generate or improve your business in 2022

Want to start a business but lost your inspiration? Here is a cheat sheet for business creation, a summary of consumer trends, a breeding ground for inspiration and potential business. The global Covid pandemic has changed our lifestyle and values. Sometimes a radical shift is described by the international agency Euromonitor in its 2022 annual report on the "Top 10 2022 global consumer trends".

From self-realization to the need for greener spaces, from understanding air to the metaverse movement, from worrying about being left behind to digitizing the elderly, from self-esteem to controlling one's finances or generalizing leftovers to a shared return to pre-pandemic social life… An overview of the pathways in contrast to Alison Angus, a co-author of the report.

#1. Make a life change

“We live in a once-in-a-generation moment. The pandemic and confinement have spoken our deepest wishes. I want to change jobs, I want to move to the countryside, I want to start painting, I want to start my own business… Many have thought about this change for a long time. They're launching right now," said Alison Angus. Business inspiration grows with this renewal or exploration theme.

Chance start-up, for example, promotes reliable mobility thanks to its open-to-all digital tools, which provide a complete skill evaluation including individual aspirations. Wecandoo's young industry is a reservation platform for artisan workshops. He offers his customers the opportunity to create all kinds of knowledge, from making his own mozzarella to making his silver wedding rings.

#2. Don't skip anything, without waiting

With the recovery, consumers experienced increased costs for raw materials as well as constraints in the supply chain. By 2022, he wants to justify priority access to goods and services, whether through technology, premium subscriptions, cheaper alternative solutions, or direct purchases from producers.” The idea of ​​a business that directly connects producers to consumers is appealing, like a farm that brings directly local to the customer's door,” citing Alison Angus as an example.

#3. Reduce global warming

Green activism and sustainable living options are trends that are now firmly established over time.” There are two ways to fulfill this expectation, either by making products with a low carbon footprint or by helping consumers make eco-friendly choices. For example, the Swedish fine dining brand Felix sets the price of its products according to its carbon emissions”, illustration Alison Angus.

The young French industry 900. care of refillable beauty and hygiene products keeps its promise to reduce the ecological footprint by reducing packaging. Another initiative is Greenly, whose free app calculates the carbon footprint of your individual spending, followed in 2020 by a software platform for SMEs.

#4. Always at home, if you want

“To return to the routine of the lifestyle before the pandemic, consumers will take 2 paths: those who are vaccinated, those who are ready to take risks, will like face-to-face; others will always be afraid and on guard, preferring to distance themselves. Consumers want to socialize but demand a flexible approach,” said Alison Angus. Therefore, brands must integrate their marketing strategies. It is up to the consumer to choose whether he wants to go to the store, consume on the spot, choose clicks & collect it, make online shopping, have it delivered to his house or to the pick up point, etc. Virtual activities and remote work will coexist with face-to-face interactions.

Online or on-site lessons, it's up to you… Made on the eve of early confinement, Dancefloor start-up first revised its ambition to open a place dedicated to dancing. He prefers to start with an online video course platform. In 2021, the industry led by entrepreneur Rachel Vanier returns to its original project and opens its first Dancefloor Paris dance studio.

#5. Enter matrix

The Matrix is ​​no longer science fiction! The metaverse movement spread to social networks, online games, and e-commerce. The immersive area wants to contribute to product sales through virtual reality. Brands have mastered this, as Hyundai recently announced its Metamobility concept.” To increase their impact, brands will rely on augmented reality. Consumers want to choose their avatar to explore the virtual world,” predicts Alison Angus.

In France, Soraya Jaber's start-up, Opuscope, was the pioneer. It offers Minsar turnkey tools for creating immersive content, for industries looking to improve their communications in virtual reality.

#6. Connecting seniors

During the health crisis, older consumers were forced to shift to online sales and adapt to digital services.” They represent a huge development opportunity provided the technology is simplified, for example by designing materials of equal access regardless of media, smartphone, online web or internet. application. The range of possibilities is very wide: applications for health, financial monitoring, socialization, expeditions or education, etc.,” explained Alison Angus. The world population over the age of 60 is expected to grow by 65% ​​between 2021 and 2040 to reach 2 billion people. A market windfall for Euromonitor.

Startup Lumeen, for example, provides a virtual reality solution to calm and excite fearful nursing home caregivers. There's also the PapyHappy platform, helping seniors create accommodations that fit their needs.

#7. love what is

Pamper yourself, accept yourself as you are, seek your physical, emotional, or spiritual well-being…” Self-care and inclusion are a source of happiness for consumers in 2022. Any product or personalized experience will reinforce the feeling of being someone your greater type of self. well, located where you are, in harmony, is in great demand. Brands need to connect emotionally with consumers," said Alison Angus.

The success of CBD in France stems from this self-care trend. Rainbow, a French cannabis technology, markets 2 health brands based on CBD: Kaya, an anti-stress dietary supplement, and Peace&Skin, a cosmetic. It appears in the "health every day" corner of Monoprix.

#8. E- manage your money

The democratization of the management of one's financial legacy is a fundamental trend, reinforced by the crisis and the surplus savings of the richest households. Consumers have turned to apps or turnkey solutions to make investments. Continuing to be confident in technology, they become independent in managing their finances.” Fintech has a future ahead of them if they offer easy-to-use tools and clear financial products. Transparency is the key word,” said Alison Angus.

Finary start-up has distributed the traditional facelift equipment. It has enhanced web platforms and wealth management applications that can suggest users how to maximize their legacy portfolio.

#9. Update second hand

Consumers change their state of mind, they no longer want to own things but to experience them.” The new generation has changed the way we view waste products, which have been thought of as by-products. On the other hand, they look for unique leftovers or rent for an activity. Resale apps and antique shops have a bright future ahead of them," analyst Alison Angus said. The expert also highlighted the success of the recent "cafe revision", where "you put on some of your defective items, clothes or small household items, and where, between 2 cups of coffee, you were taught how to fix them".

Les Yeux dElsa jewelry designer, Elsa Robichez, has opened a costume jewelry revision service to meet the demands of her customers. For its part, Patatam is expanding its services from people to large retailers. Created in 2013, a French start-up specializing in the buying and selling of scrap clothes, has become a European leader in the sale of scraps.

#10. Living green, in the countryside or on your balcony

The health crisis has accelerated the exodus of urban workers to the countryside, in search of a better quality of life. But it also increases the demand for green space in cities.” Consumers want the best of both worlds. Therefore, e-distribution must reach these neo-rural communities. On the other hand, rooftop courtyards, beehives, indoor plants or on balconies are promising niches in the city,” explains Alison Angus.

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